The work with SCPG was seamless, with clear and professional communication at every stage. We were especially impressed by the finished product, premiered in Times Square, which speaks volumes about their outstanding work. It was a pleasure working with the team, who displayed creativity, professionalism, and availability throughout the whole project. We highly recommend them to anyone seeking a trusted and expert media partner.
This is what
we do best.
Storytelling
From short stories to campaigns and films, we master storytelling that inspires. We transform ideas into powerful narratives, bringing them to life across all creative projects that captivate with a lasting impact.
Branding
We provide tailored branding services to bring your vision to life. From on-air promotions to diverse animated content, we shape every aspect of your brand identity. With expertise across broadcast, streaming, and various media, we ensure you stand out.
Production
Our production services span every step in the creative journey, from pre-production planning and scripting to post-production editing, graphics, and sound. We deliver high-quality results that elevate your brand and inspire.
Design
Our designs span both digital and physical worlds, crafting impactful visuals that bring stories to life. From logos and brand identities to immersive physical spaces like museums and visitor centers, we create designs that tell your story and connect with audiences.
VFX
Our VFX services transform ideas into stunning visual realities. From seamless compositing and digital enhancements to intricate animations and immersive CGI, team delivers high-quality, cutting-edge effects.
Animation
Our motion design breathes life into ideas, delivering vibrant visuals that draw you in and truly inspire. Whether for storytelling, branding, or digital media, our animations will communicate your messages with clarity, creativity, and a lasting impact.
Datarails
FPandA
Meet Bob Sheetner, our latest creation for Datarails. This 3D panda podcaster was brought to life from sketch to full production, designed to engage with FP&A directors (FPanda, get it? 😄). Bob is now the company mascot, complete with plush dolls, a life-size version, and even his very first movie!
Pre-production, production & post-production
Amdocs
Amdocs Studios
Continuing our journey with Amdocs, we took on the challenge of creating a moving piece and visual concept for their new STUDIOS campaign — a world coming together to form a Rubik’s Cube-like structure, representing the unification of their core offerings. Developed for the MWC conference and used as the main imagery for the division, the piece aimed to express complexity through clarity. Working closely with the Amdocs team and our crew, this was one of those moments when dreams come together.
Pre-production, production & post-production
Amdocs
Amdocs Data
The primary objective of this commercial for Amdocs was to visually capture a realm beyond physical boundaries—one that is invisible and intangible. Our challenge was to creatively represent Amdocs’ role in navigating the complex process of bringing the invisible world of data to life, showcasing their cutting-edge solutions and intelligent operations.
Pre-production, production & post-production
DataRails
Get Sheet Done
We crafted this commercial for Datarails using clever and humorous storytelling to highlight the struggles CFOs face with traditional financial planning and analysis (FP&A) tools. The commercial introduces Datarails as the ultimate solution, emphasizing its ability to automate data consolidation, reporting, and planning. Through creative visuals and engaging messaging, we effectively communicated how Datarails transforms complex, time-consuming tasks into streamlined, efficient workflows.
Pre-production, production & post-production
Amdocs
Make it amazing
We had the privilege of creating a vibrant, unique, and award-winning music video for international music star Noga Erez, produced for Amdocs. Collaborating with an incredible team of talents, we designed and brought to life this extraordinary visual journey. From stylized environments to hyper-realistic pinball sets, we brought together a series of imaginative and dynamic scenes that culminate in this visually stunning and amazing clip.
Post-production
SuperPlay
6ix Pack Campaign
We created a captivating 6-part video campaign for Superplay, designed to invite viewers to explore and unleash the power of creativity through the world of gaming. Each 30-second video in the series showcases a unique creative concept, diving into the essence of each game. By bringing each story to life, we celebrated the excitement and creativity that Superplay’s games bring to players worldwide.
Pre-production, production & post-production
Papaya Gaming
“play the game” Campaign
For the holiday season, we brought Papaya Gaming’s enchanting holiday window displays to life, inviting players from around the globe to step into Papaya’s playground and enjoy the games they love. The campaign is filled with vibrant animations and festive themes, creating an immersive experience that embodies the joy and excitement of the holidays. This initiative highlights Papaya Gaming’s dedication to delivering captivating content while fostering a deeper connection with its global gaming community.
Post-production
Google
ShoppingIL
Commissioned by Google & McCann Tel Aviv, we created the campaign videos for ShoppingIL. We set out from the colorful world of Google’s brand and the campaign characters we had received, to design, direct and bring to life these colorful stores with dozens of small animated elements, a few search lines, a set of weights and bags of organic fertilizer. The project allowed us to bring a playful vision to life in a fun and engaging way.
Pre-production, production & post-production
Plus500+
It’s Trading with a Plus
The global campaign for the 500+ trading app stands as a remarkable international production, broadcasted across more than 50 countries. Given the magnitude of its audience, the choice of Kiefer Sutherland as the campaign’s lead was nothing short of perfection.
Post-production
HOT
HOT 5G
The creative challenge of this campaign was to visually represent 5G’s seamless integration into HOT’s services, emphasizing its premium status. Through creative storytelling and the use of smooth motion graphics, the video uses dots to visually represent individual services, which then merge into one unified 5G dot. The black and red brand colors illustrate the connection between elements, creating a dynamic narrative that effectively conveys the power and unity of 5G technology.
Pre-production, production & post-production
MyHeritage
3D Anthem
The MyHeritage 3D Animation Anthem Video uses advanced design and animation tools to creatively bring family memories to life. Through innovative 3D techniques, it visually tells the story of heritage and family connections, blending emotional narrative with dynamic visuals to captivate and engage the audience. This commercial showcases how cutting-edge technology and creativity can merge to deliver a powerful, immersive experience.
Pre-production, production & post-production
Amdocs
CES
In our product video for Amdocs’ Customer Experience Suite (CES), we used creative storytelling techniques to showcase the platform’s flexibility. By color-coding and animating the services into four key categories, we demonstrated CES’s versatility with smooth transitions that convey its adaptability. This approach highlights how each service integrates into the unified CES dashboard, emphasizing both the platform’s capabilities and the creative process behind the video.
Production & post-production
Team8
Rethink Venture
Team8, a venture capital fund and key player in Israel’s cyber industry, chose us to craft their brand film. Through innovative design and seamless storytelling, we highlighted the brand’s strength and unity, creating a visually engaging narrative that aligns with their identity, while effectively showcasing the cohesion of their components and reinforcing the power of their unified brand.
Pre-production, production & post-production
Healthy.io
Brand Video
This live-action product video highlights daily healthcare moments, transitioning seamlessly between different visual worlds. This was achieved through creative problem-solving and collaboration with a meticulous production team, crafting a dynamic, smooth, and real-life cycle of environments that effectively showcase the connection between patient care and medical professionals in an engaging and relatable way.
Pre-production, production, and post-production
Appsflyer
Incrementality
This product video showcases the announcement of AppsFlyer’s Incrementality solution and highlights the power of their tool in driving better marketing decisions and measuring the true impact of campaigns. The video blends creative storytelling with a dynamic approach to illustrate the benefits of this solution and effectively communicates how AppsFlyer’s product enables marketers to optimize their strategies with accurate, actionable insights.
Pre-production, production, and post-production
Advanced Teleoperation
Ottopia
Ottopia is developing the first-ever platform for remote human oversight of self-driving vehicles, ensuring safe, scalable, and cyber-secure guidance. The video, entirely set in a 3D world, offers a video game-like experience where viewers see Ottopia’s team track vehicles, manage pop-up alerts, and find solutions, all within a realistic environment that reflects the real world. This approach creates a trustworthy and immersive experience for showcasing Ottopia’s innovative technology.
Pre-production, production, and post-production
Who we are:
Building a legacy of
creative excellence
SCPG is the largest full-service creative agency, specializing in custom-tailored promotional solutions for tech companies across all media platforms. Based in Tel Aviv, our in-house team of creative experts transforms marketing objectives into exceptional, original content. In recent years, we’ve partnered with global technology leaders to craft compelling narratives and impactful visuals that drive engagement, foster trust, and amplify brand value. With extensive expertise in cybersecurity, data management, and CRM, we translate complex technologies into stories that resonate with both technical and business audiences alike.
Our Creative Capabilities
We specialize in delivering end-to-end creative solutions for the tech industry, offering a full spectrum of services including branding, video production, animation, ongoing marketing campaigns, and seamless technology integration.
Your Perfect Partner
With vast experience spanning international tech clients and leading media broadcasters, we bring a holistic approach to every project. Our in-house team delivers seamless, creative solutions that drive exceptional results.
The Power of Partnering with Shortcut Playground
High-Tech Expertise
Our years of experience working with cybersecurity, data, and CRM companies have given us valuable insights into the unique challenges and opportunities of your industry.
Cutting-Edge Innovation
We stay ahead of the curve by embracing the latest design trends and storytelling techniques, ensuring your brand shines and your product stands out in a competitive marketplace.
End-to-End Creative Services
From initial concept development to the final stages of production, we oversee every detail of your project, ensuring that each phase is executed flawlessly in a seamless process from start to finish.
Excellent Track Record
With hundreds of successful high-tech projects, we have a proven track record of crafting tailored solutions that exceed expectations, drive long-term success, and help our clients achieve their goals.
January 2025
Smadar Lavi, VP of Investor Relations and ESG , Ormat Technologies
January 2025
We had the pleasure of collaborating with Shortcut Playground on our Super Bowl ad, and the experience was outstanding. Their professionalism, dedication, and top-notch production and post-production services truly made our ad exceptional. Choosing to work with them was an easy decision, as their portfolio clearly demonstrated their expertise. We thoroughly enjoyed working with their amazing team and highly recommend them!
Tomer Werechson, Video Creative Manager at Pentera
may 2018
Shortcut Playground has been a trusted creative partner for HOT since 2006, delivering high-quality promos and shaping the design strategy for our channels. Over the years, they have produced high-quality promos (graphic, edited, and filmed), some of which have earned international recognition—all delivered with exceptional dedication and professionalism, making them an invaluable partner.
Yoram Mokadi, CCO at Hot Communication Systems
december 2024
I’m pleased to recommend Shortrcut Playground for their outstanding work on two key projects for Papaya Global: designing our homepage with creativity and precision and delivering exceptional post-production for our Super Bowl ad. Their professionalism, attention to detail, and commitment to excellence made a significant impact. Highly recommended!
Tzvika Leiblich, CSO at Papaya Global
Our management team
Naor Ron CEO, Founder
Adam Feinberg CCO, Senior Partner
Amit Krasny CTO, Head of Interactive
Noam Maoz
Business Development